Connecting you to your Chinese customers.
We connect businesses to their Chinese customers on RedBook (Xiaohongshu) the platform 300M+ Chinese consumers use to discover, review, and decide where to spend.
What is RedBook, and why does it matter?
RedBook is one of China's biggest social platforms, international consumers use it to find products, places to go and shop. It operates heavily on user reviews & recommendations
- People-based recommendations drive every decision
- Customers actively search for businesses, services, and products
- Reviews and referrals compound, one becomes two, becomes four
Photos, Reels, Stories. Great for lifestyle and brand awareness, but most Chinese consumers aren’t using it.
Photos + reviews + shopping + community. Trusted by millions of Chinese consumers for real, honest recommendations.
The opportunity: when a potential customer makes a search related to your business, that’s where your brand should appear.. That's what we build.
We have done the same for Quentin Blake, Whittard of Chelsea, Parfaire, London Finsbury clinic and many more.
Done-for-you RedBook growth.
You focus on your services. We handle everything that happens on the platform.
Account Setup & Audit
We build your RedBook presence from scratch or audit and rebuild what's there. Profile, positioning, and search optimization in Mandarin Chinese.
Content Strategy
We have direct insight on the top content strategies for educational, entertaining content and promotional offers.
Community & DM Management
We reply to comments and DMs daily in Chinese, building real relationships that turn viewers into loyal customers.
Referral-Driven Growth
RedBook runs on user referrals. We engineer the conditions for that first review, and continue to compound results from then on.
The Significant Growth Effect.
RedBook is a powerful referral engine. Every genuine customer recommendation we generate sparks organic word-of-mouth that multiplies across the platform.
Consistent platform traffic
We measure RedBook traffic, DM volume, and click-through to your website so leads are attributable, not invisible. You will see an honest depiction of or input to your business.
Real user referrals
We track genuine, unsolicited reviews from real customers, we use this to optimise our strategy for further results
Hi, I'm Harvey Steventon.
I founded Interconnect because I realised the international Chinese customers were missing out on so much that western business have to offer, simply because they are looking in a different language on a different app.
Having spent many months in China, I saw an opportunity to help Western businesses tap into this incredible market of consumers living in western cities.
We don’t do superficial ads or quick tricks. We build genuine visibility on RedBook through authentic content, real community connections, and word-of-mouth that naturally grows your brand.
Common questions.
Do I need to speak Chinese?+
No. We handle everything in Mandarin — posts, captions, comments, DMs, and lead qualification. You get briefed in English.
How long until I see results?+
We aim for the first genuine referral within 3 months. From there, the loop compounds — but RedBook is a long-term game, not a silver bullet.
Is my brand a fit?+
If you serve a market with Chinese customers (beauty, wellness, aesthetics, hospitality, premium services) and care about reputation-driven growth, yes.
What exactly do you manage?+
Account setup, content production, daily posting, comment and DM replies, community moderation, lead qualification, and monthly performance reporting.
Do you run paid ads?+
Our core strategy is organic. RedBook's algorithm rewards consistency and authenticity — that's where leverage compounds. We'll advise on ads only when they amplify what's already working.
How are leads sent to me?+
We pre-qualify everyone in DMs first. Only hot leads who are ready to book get sent your way, with full context.
Book a free consultation.
A 30-minute call to look at your brand and whether we're the right fit.
- • A real audit of your category on RedBook
- • Honest take on opportunity and timeline
- • No pressure, no obligation