Privacy Policy

Interconnect Ltd. ("Interconnect", "we", "us", "our") is a marketing agency that helps Western businesses grow their visibility on RedBook (Xiaohongshu) and reach Chinese consumers. Our website is interconnectlondon.com.

For any privacy questions, contact us at grow@interconnectlondon.com.

We collect the following categories of personal data:

• Enquiry form data: when you submit our consultation request form, we collect your name, company/brand name, website, email address, and any message you provide.
• Analytics data: we use analytics tools to understand how visitors use our site. This may include IP address, approximate location, device type, browser, pages visited, and referral source. This data is aggregated and does not identify you personally unless combined with other data.
• Marketing data: if you join our mailing list or otherwise consent, we collect your email address and any preferences you share, to send you marketing communications about our services.
• Communications data: any correspondence you send us (emails, messages) is retained so we can respond and keep records.

We use your personal data to:

• Respond to your enquiry and assess whether we can help your business.
• Provide and manage our marketing services to clients.
• Send marketing communications where you have consented.
• Improve our website, content, and services through analytics.
• Meet legal, accounting, and regulatory obligations.

We only process your data where we have a lawful basis — typically your consent, our legitimate interests as a business, or to take steps at your request before entering a contract.

We do not sell your personal data. We may share it with:

• Service providers who help us run our business — for example hosting, analytics, email delivery, and database providers. They process data on our behalf and only as instructed.
• Third-party platforms such as RedBook (Xiaohongshu) and social networks where we manage campaigns on your behalf, in line with your instructions.
• Legal authorities where required by law or to protect our rights.

Because we serve businesses in the UK, the US, and work with platforms based in China, your data may be transferred outside your home country. Where this happens, we rely on appropriate safeguards (such as standard contractual clauses) or your explicit consent to ensure your data is protected to a comparable standard.

We keep your personal data only as long as necessary for the purposes set out in this policy. Enquiry data and client records are typically retained for up to 7 years for record-keeping and legal compliance. Marketing data is kept until you opt out. Analytics data is generally aggregated or deleted within 14 months.

Our website uses cookies and similar technologies for analytics and to keep the site working. You can control or delete cookies through your browser settings. Disabling some cookies may affect how the site functions.

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time (without affecting processing already done).
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at grow@interconnectlondon.com. We respond within one month.

We take reasonable technical and organisational measures to protect your data, including encryption in transit, access controls, and limiting access to authorised personnel. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Our services are intended for businesses, not individuals under 16. We do not knowingly collect data from children. If you believe we have collected a child's data, contact us and we will delete it.

We may update this Privacy Policy from time to time. The "last updated" date below shows when it was last revised. Continued use of the site after changes means you accept the updated policy.

Questions about this policy or your data? Email us at grow@interconnectlondon.com.